MasterClass Buyer Briefs

AI for Customer Segmentation and Personalised Marketing MasterClass, 2026 Brief

2026-05-29 8 min readBy Ganesh Shevade

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Why this MasterClass matters in 2026

Generative AI has finally made one to one personalisation economically viable across the UAE and African markets. The constraint is no longer technology, it is leadership fluency. This MasterClass equips marketing and CX leaders to design AI driven segmentation, personalised journeys and responsible engagement strategies that measurably lift conversion, retention and lifetime value.

What the 3 day MasterClass covers

Day 1 covers customer understanding, AI fundamentals for marketers, behavioural and value based segmentation, and AI driven pattern identification. Day 2 covers personalisation strategies, AI for campaign optimisation, journey mapping and a hands on marketing simulation lab. Day 3 covers ethical and responsible personalisation, AI plus human creativity, strategic engagement and a final virtual strategy workshop.

Who should attend

CMOs, Heads of CX, Heads of CRM, lifecycle and retention marketing leaders, growth leaders, sales and revenue operations heads, digital and ecommerce leaders across the UAE, Nigeria, Kenya, Tanzania and Ethiopia.

2026 cohort and pricing

The AI for Customer Segmentation and Personalised Marketing MasterClass runs Virtual in July and August 2026, 3 days, 4 hours per day. Pricing is USD 800 per seat Online and USD 1200 per seat Onsite. Private corporate cohorts available on request.

Certification

Aligned to Microsoft Dynamics 365 Customer Service Functional Consultant Associate (MB-230). e-Certificate of Completion personally.

Frequently Asked Questions

Will the MasterClass plug into our existing CRM or marketing cloud?

Yes. The workflows taught are tool agnostic and have been applied with Salesforce, HubSpot, Dynamics 365 and native marketing clouds. No custom integration is required for the MasterClass itself.

How is responsible personalisation covered?

An entire half day is dedicated to consent, privacy, trust and over personalisation risks, aligned to global norms and applicable data protection regimes in the UAE and Africa.

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About the author

Ganesh Shevade

Co-Founder and CEO, AltaFuturis Solutions

Ganesh Shevade is Co-Founder and CEO of AltaFuturis Solutions and the curator of the AltaFuturis Applied AI MasterClasses for CXOs and senior leaders across the UAE, Africa, India and the United States. He works with boards and executive teams on Applied AI strategy, Generative AI adoption, Microsoft 365 Copilot rollouts, predictive analytics, and AI governance. Cohorts are delivered by AltaFuturis senior expert faculty alongside ConsultValiant FZC's Dubai-based GCC and Africa faculty.

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On-Demand

Free Foundation Webinar

New to Applied AI? Watch our complimentary 45-minute foundation webinar. Understand what Generative AI means for your function, your industry and your career in the UAE, Africa and beyond.

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Featured Onsite Cohorts, July 2026

Applied AI and Predictive Analytics, Onsite MasterClass in East Africa

Join our three day Onsite MasterClass on Applied AI and Predictive Analytics, From Data Insights to Scalable Growth. Delivered by AltaFuturis senior expert faculty. Standard Fee USD 1,200, USD 1,200 per participant.

Nairobi, Kenya

23 to 25 July 2026

Three day onsite workshop in Nairobi for Business Leaders, Functional Heads and Cross-Industry Professionals across Kenya and East Africa.

Reserve seat, Nairobi

Addis Ababa, Ethiopia

29 to 31 July 2026

Three day onsite workshop in Addis Ababa for Business Leaders, Functional Heads and Cross-Industry Professionals across Ethiopia and the Horn of Africa.

Reserve seat, Addis Ababa

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